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6 comments:
Interesting. Where does that leave us "creatives", I wonder.
We have to act both creatively and creative-mindedly, I guess.
Deedubya.
An account planner - I think - would emphasize more 'the creative-minded' so as to keep creatives on track / relevant to the creative brief. And creatives might have a very different take.
In places such as Fallon and Mother I get the idea that creatives there are, perhaps, more creative (more free to do what they want) than in other organizations ?
That's the constant battle, for the creative to retain artistic integrity and to convince the client that that was the reason they were hired, whilst still fulfilling the brief to the clients satisfaction.
Sometimes that can be a fine line and needs both client and creative to be flexible and make compromises.
PS Thanks for your comments. I shall certainly keep coming back here to check up on your blog every now and then. Keep up the3 good work.
Deedubya
Same to you (regarding your blog).
Yes, getting on well with the client, getting their confidence is key (helps if you have a good account mananger, too, to do that ..).
I work with kids (and, sometimes, with adults who act less mature than kids), so an imagination is required.
Creativity doesn't always show up when I need it--and yet, strange as this may be, those are the times when the old cliche "necessity is the mother of invention" often shows itself true. I have to come up with ideas in the moment--games, learning activities, etcetera--and those are sometimes better than anything I may have planned two days prior.
My dad said once that all the creativity in our family--from the artists to the builders and furniture makers to my brother's drawing and machine designs and my writing--is really just an imitation of someone else's creativity. THAT spurred a debate!
Keanan,
Kids aren't held back by questions / doubts, and so are game to consider any idea. But adults are taught to be sensible and to think in a rational way (at school we are taught to write essays with a beginning, a midde and an end). Of course we all need to learn to think rationally (and unless we learn to read and write properly we couldn't write novels) but we, also, have to work hard at not losing, or getting back that child-like, creative spontaneity.
Sorry, this might all seem obvious to you, just been thinking about this lately ...
Yes, I certainly think that all writers borrow from others.
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